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A great come back is better than perfection

Every day that I run a dental practice, I lament on the many mistakes that we repeatedly make.

I frequently find myself burying my face in the palms of my hands. Tom Peters, however, gives me reassurance.

The art of great customer service is not getting it perfect all the time. It is about recognising when you have faltered and making a massive attempt to recover.

Clients really notice this.

I couldn’t put it better than Tom Peters – listen carefully to what he is saying.

Leaders in Dentistry through Service, Entrepreneurialism, Innovative Practice, Research and Teaching